Data Analytics Chat

Leading with Data in the Age of AI, with Shaina Boone (Chief Analytics Officer at PHD Media)

Ben Parker Episode 34

In this episode of Data Analytics Chat, we welcome Shaina Boone, Chief Analytics Officer at PHD Media. 

 

Shaina shares her unique career journey from an arts background to becoming a leader in marketing science and analytics. We learn about the pivotal moments that shaped her path, her views on AI's role in marketing, and the essential skills and traits for career growth in the rapidly changing data analytics landscape. 

 

Don't miss this insightful conversation packed with valuable career advice and industry insights!

 

00:00 Introduction and Guest Welcome

00:45 Shaina Boone's Career Journey

02:25 Leadership in Analytics

05:03 Challenges in AI and Analytics

10:57 Key Career Moments and Training

16:23 Advice for Aspiring Analysts

22:41 Staying Relevant in a Rapidly Changing Industry

33:51 Proudest Achievements and Conclusion

Thank you for listening!